The 4 Steps are:
- Layout – Keeping it simple goes a long way. Don’t add too much text and stick with just the basic information like the logo and the service you provide along with your contact details.
- Colours – Use Primary colours and as much as possible and don’t use the same colours as the business next door – this will confuse the customers and you might lose them in the process.
- Information – Use your Street Number instead. (Remember, people are looking for your street number before your name)
- Longevity – “How long do I want my Signage to last”
- If you have leased or purchased a commercial property, make sure that your signage will outlast your lease – the direction of the signage is very important as well. In southeast Queensland, if your signage is facing north, northwest or west, your digitally printed signage will only last about 2 to 3 years – which is honestly not enough. If your signage only has primary colours and no images, you can use cast computer-cut vinyl where you can easily exceed 7 years. It can also save you a lot in the long run
- For those businesses that have full-colour graphics and it still faces towards the direction of the sun, then the solution is to give your signage a 2 pac clear coat. However, this is not cheap but it’s better than facing the cost of replacing your signage every 2-3 years.
We recently replaced a lightbox face for our client Bracken Ridge dental. Nadia, the owner of the establishment, had a rebranding about 2.5 years earlier. Her employees said she should get a new sign – the UV sunlight had done a lot of damage to the main business sign.
She was quite shocked but knew she needed the change. After such a short time, the problem was the light box face – it needed the cast translucent graphics because the graphics only contained text and no images. The solution we provided for Nadia is cheaper since it will last her 8 more years unless she decides to rebrand again.